Digital Marketing Specialist

This is an exciting position for a digital marketing specialist that has a high energy level, presentation skills, and can work independently.

Colonial Surety is a digital insurance company. We are looking to add to our marketing initiatives with an internal marketing team to support our product expansion scheduled for 2020.

The Marketing Specialist will play a key role in the growth of the company. This is an excellent position for a motivated, quick learner who holds the below skillset. The position will be working independently and reporting out to upper management.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database
  • Plan and manage Social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Identify trends and insights via google analytics
  •  Create demo videos using video editor
  •  Write 10-15 industry blogs per week
  • Bring innovative ideas to marketing collateral and UX
  • Plan, execute and measure A/B testing for the website
  • Oversee interns to obtain market partner research and create landing pages.
  • Schedule and take notes, summarize marketing meetings
  • Administrative duties as requested by marketing lead and other department heads.
  • Attend conferences to speak with and present to potential partners
  • Liaison between company and agencies and other vendor partners

Requirements

  • BS/MS degree in marketing or a related field
  • Proven experience in digital marketing
  • Demonstrated experience writing blogs
  • Excellent presentation and communication skills
  • Business presence and professional demeanor
  • Demonstrable managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of Google Analytics, AdWords and mass email platforms
  • WordPress and Photoshop

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